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Schlegelmilch, Bodo B.
56
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Journal of international marketing
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International marketing review
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Journal of international consumer marketing
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing : EJM
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International business review : the official journal of the European International Business Academy
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Der Markt : international journal of marketing
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“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Gruber, …
- In:
Journal of business ethics : JOBE
104
(
2011
)
4
,
pp. 449-461
Persistent link: https://www.econbiz.de/10009802425
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2
Integration and Exchange: How Executive MBA Students Envision Ethics Education
Gruber, Verena
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10010152180
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3
Goal-oriented Experiences and the Development of Knowledge
Huffman, Cynthia
;
Houston, Michael J.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10006687957
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4
The Effects of Brand Name Suggestiveness on Advertising Recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10005979232
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5
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of consumer research : JCR ; an …
32
(
2006
)
4
,
pp. 519-529
Persistent link: https://www.econbiz.de/10007223087
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6
Fading Optimism in Products: Temporal Changes in Expectations About Performance
Monga, Ashwani
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 654-663
Persistent link: https://www.econbiz.de/10007301086
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7
Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
- In:
Journal of international marketing
10
(
2002
)
2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10007235814
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8
Field Dependency and Brand Cognitive Structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279
Persistent link: https://www.econbiz.de/10008226424
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9
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 85-89
Persistent link: https://www.econbiz.de/10010082238
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10
Pretesting in questionnaire design: the impact of respondent characteristics on error detection
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo
; …
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10006711406
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