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Baldauf, Artur; Reisinger, Heribert; Moncrief, William C. - In: Journal of the Market Research Society : JMRS 41 (1999) 3, pp. 345-354

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Baldauf, Artur; Dockner, Engelbert J.; Reisinger, Heribert - In: Journal of business research : JBR 50 (2000) 2, pp. 201-208

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Reisinger, Heribert; Dockner, Engelbert J.; Baldauf, Artur - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 159-172

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Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3-4, pp. 273-294

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Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3, pp. 273-294

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Wagner, Udo; Reisinger, Heribert; Gausterer, Klemens - In: Journal of business economics : JBE 71 (2001) 10, pp. 1113-1130

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Reisinger, Heribert; Cravens, Karen S.; Tell, Nicole - In: Management international review : mir ; journal of … 43 (2003) 4, pp. 429-438

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Fam, Kim-Shyan; Grohs, Reinhard - In: International marketing review 24 (2007) 5, pp. 519-538

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Grohs, Reinhard; Ebster, Claus; Kummer, Claudia - In: Marketing : ZFP ; journal of research and management 31 (2009) 2, pp. 87-99

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