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Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia; Papadimitriou, Dimitra; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 93-110
Persistent link: https://www.econbiz.de/10010096443
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Industry Insider: Bernard J. Mullin
Apostolopoulou, Artemisia - In: Sport marketing quarterly : for professionals in the … 20 (2011) 4, pp. 192-196
Persistent link: https://www.econbiz.de/10009824602
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Guide to Case Studies - Ten Years of Integrating Research and Practice Perspectives: A Guide to Sport Marketing Quarterly Case Studies
Apostolopoulou, Artemisia - In: Sport marketing quarterly : for professionals in the … 20 (2011) 4, pp. 227-242
Persistent link: https://www.econbiz.de/10009824607
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Implementation of a multi-brand strategy in action sports
Giannoulakis, Chrysostomos; Apostolopoulou, Artemisia - In: The journal of product & brand management 20 (2011) 3, pp. 171-182
Persistent link: https://www.econbiz.de/10009029885