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Grenzüberschreitende Werbung, eine Determinante der Ökonomie eines Kleinstaates
Holzmüller, Hartmut - In: Der Markt : international journal of marketing 20 (1981) 3, pp. 68-76
Persistent link: https://www.econbiz.de/10009853265
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Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis
Huber, Frank; Köcher, Sören; Vogel, Johannes; Meyer, … - In: Psychology & marketing 29 (2012) 6, pp. 467-479
Persistent link: https://www.econbiz.de/10009968818
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Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca; Walliser, Björn; Holzmüller, … - In: Journal of business research : JBR 64 (2011) 12, pp. 1303-1311
Persistent link: https://www.econbiz.de/10009328852
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Forum - Prognose der Relevanz, Erfolgsfaktoren und Konsequenzen von elektronischen Business-to-Business Marktplätzen.
Holzmüller, Hartmut H.; Schlüchter, Jan - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10006823430
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Towards an understanding of cross-national similarities and differences in export information utilization: A perceptual mapping approach
Diamantopoulos, Adamantios; Souchon, Anne L.; Durden, … - In: International marketing review 20 (2003) 1, pp. 17-43
Persistent link: https://www.econbiz.de/10006258459
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International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept
Holzmüller, Hartmut H.; Stöttinger, Barbara - In: International business review : the official journal of … 10 (2001) 6, pp. 597-614
Persistent link: https://www.econbiz.de/10005947870
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Cross-national Stability of an Export Performance Model - A Comparative Study of Austria and the US
Stöttinger, Barbara; Holzmüller, Hartmut H. - In: Management international review : mir ; journal of … 41 (2001) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10006775375
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Interaktionskompetenz : Erfolgsfaktor im industriellen Vertrieb
Töllner, Alke; Ulrich, Jasmin; Blut, Markus; … - In: Marketing Review St. Gallen : die neue … 30 (2013) 4, pp. 74-87
Persistent link: https://www.econbiz.de/10010184198
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National Differences in Materialism -- Using Alternative Research Strategies to Explore the Construct
Sinkovics, Rudolf R.; Holzmüller, Hartmut H. - In: Journal of international consumer marketing 13 (2001) 2, pp. 103
Persistent link: https://www.econbiz.de/10007113890