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Systematic reflection as a learning opportunity
Brasel, S. Adam - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 90-92
Persistent link: https://www.econbiz.de/10010082237
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Breaking Through Fast-Forwarding: Brand Information and Visual Attention
Brasel, S.Adam; Gips, James - In: Journal of marketing 72 (2008) 6, pp. 31-48
Persistent link: https://www.econbiz.de/10008142667
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How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam - In: Business horizons 55 (2012) 3, pp. 283-292
Persistent link: https://www.econbiz.de/10009960217
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10010082235