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Reflections and Reviews - Brand Synthesis: The Multidimensionality of Brand Knowledge
Lane Keller, Kevin - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 595-600
Persistent link: https://www.econbiz.de/10006651171
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Branding in developing markets
Lane Keller, Kevin; Moorthi, Y.L.R. - In: Business horizons 46 (2003) 3, pp. 49-60
Persistent link: https://www.econbiz.de/10006170118
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The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
Sood, Sanjay; Lane Keller, Kevin - In: Journal of marketing research : JMR 49 (2012) 3, pp. 373-383
Persistent link: https://www.econbiz.de/10009985825
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Brands That Transcend - How to navigate the future of brand management
Lane Keller, Kevin - In: Marketing management : a quarterly business management … 20 (2011) 2, pp. 36-44
Persistent link: https://www.econbiz.de/10009252858
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Corporate Strategy - Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
Keller, Kevin Lane - In: California management review : CMR 41 (1999) 3, pp. 102-124
Persistent link: https://www.econbiz.de/10006627148
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Brand Familiarity and Advertising Repetition Effects
Campbell, Margaret C.; Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 292-304
Persistent link: https://www.econbiz.de/10006649527
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Brand Equity Implications of Joint Branding Programs
Lebar, Ed; Buehler, Phil; Keller, Kevin Lane; Sawicka, … - In: Journal of advertising research 45 (2005) 4, pp. 413-426
Persistent link: https://www.econbiz.de/10006499565
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How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is likely to offer the best return on investment for their brand.
Bloom, Paul N.; Hoeffler, Steve; Keller, Kevin Lane; … - In: MIT sloan management review 47 (2006) 2, pp. 49-55
Persistent link: https://www.econbiz.de/10006228676
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Letters - Comments from Kevin Lane Keller, Bernd Schmitt, Sir George Bull, Tim Ambler, and others
keller, Kevin Lane; Schmitt, Bern; Bull, George; Ambler, Tim - In: Sloan management review 40 (1999) 3, pp. 146-148
Persistent link: https://www.econbiz.de/10006299040
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MANAGER'S TOOL KIT - The Brand Report Card - Most managers can identify only a few areas in which their brands excel or may need help. Here's a systematic way to assess your brand as a whole
Keller, Kevin Lane - In: Harvard business review : HBR 78 (2000) 1, pp. 147-158
Persistent link: https://www.econbiz.de/10005962032