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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10009868436
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2
Integrating country-of-origin image and brand image in corporate rebranding: the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010162095
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3
Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone
;
Ranfagni, Silvia
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10010009348
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4
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10010147172
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5
Developing the researcher-manager interface in the case analysis process
Guercini, Simone
- In:
Management decision : MD
42
(
2004
)
3
,
pp. 464-472
Persistent link: https://www.econbiz.de/10006551545
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6
Processi euristici e marketing imprenditoriale
Guercini, Simone
- In:
Piccola impresa
(
2012
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10010118223
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7
New business models in online hotel distribution : emerging private sales versus leading IDS
Runfola, Andrea
;
Rosati, Massimo
;
Guercini, Simone
- In:
Service business
7
(
2013
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10010146465
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8
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10010159664
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9
The integration between marketing and purchasing in the traceability process
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 883-891
Persistent link: https://www.econbiz.de/10008332357
Saved in:
10
Matching format strategy and sourcing strategy in clothing retail: a conceptual representation
Guercini, Simone
- In:
International journal of process management and …
(
2007
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10008272016
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