Guanxi and distribution in China : the case of Ferrero Group
Silvia Ranfagni and Simone Guercini
| Year of publication: |
2014
|
|---|---|
| Authors: | Ranfagni, Silvia ; Guercini, Simone |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 3, p. 294-310
|
| Subject: | China | guanxi | interaction | channel of distribution | Ferrero | Soziales Netzwerk | Social network | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366990