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Marketing : an introduction
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Kotler, Philip
29
Achrol, Ravi S.
2
Maesincee, Suvit
2
Scheff, Joanne
2
Armstrong, Gary
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Armstrong, Gary M.
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Marketing management : a quarterly business management publication of the American Marketing Association
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
European management journal : publ. twice a year for the Scottish Business School
2
Harvard business review : HBR
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Boletín de estudios económicos
1
California management review : CMR
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
L' usine nouvelle : hebdomadaire de l'industrie
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
MIT sloan management review
1
Marketing research : a magazine of management and applications
1
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
1
Review of marketing research
1
Revue française du marketing
1
The journal of business & industrial marketing
1
Third world quarterly : journal of emerging areas
1
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OLC EcoSci
ECONIS (ZBW)
322
USB Cologne (EcoSocSci)
136
Other ZBW resources
14
RePEc
9
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Effects of Accountability on Symbolic Information Search and Information Analysis by Organizational Buyers
Doney, Patricia M.
;
Armstrong, Gary M.
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10006153951
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2
Sport, the Military and Peacemaking: history and possibilities
Giulianotti, Richard
;
Armstrong, Gary
- In:
Third world quarterly : journal of emerging areas
32
(
2011
)
3
,
pp. 379-395
Persistent link: https://www.econbiz.de/10009017383
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3
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
- In:
Review of marketing research
8
(
2011
),
pp. 87-120
Persistent link: https://www.econbiz.de/10009957655
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4
A three-part plan for upgrading your marketing department for new challenges
Kotler, Philip
- In:
Planning review : a publ. of The Planning Forum, The …
32
(
2004
)
5
,
pp. 4-9
Persistent link: https://www.econbiz.de/10006609357
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5
Crisis in the Arts: The Marketing Response
Scheff, Joanne
;
Kotler, Philip
- In:
California management review : CMR
39
(
1996
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10006632899
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6
Reviews and Communications - The Marketing of Nations
Kotler, Philip
;
Jatusripitak, Somkid
;
Maesincee, Suvit
; …
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
1
,
pp. 84-85
Persistent link: https://www.econbiz.de/10006913707
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7
ASPEKTE - Bemerkenswertes: - Über Herausforderungen
Kotler, Philip
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
33
(
2000
)
4
,
pp. 180
Persistent link: https://www.econbiz.de/10006453006
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8
ASPEKTE - Bemerkenswertes: - Über Handel 2005
Kotler, Philip
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
32
(
1999
)
1
,
pp. 6
Persistent link: https://www.econbiz.de/10006463178
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9
Re-conceptualizing Marketing: An Interview with Philip Kotler
Kotler, Philip
;
Stonham, Paul
- In:
European management journal : publ. twice a year for …
12
(
1994
)
4
,
pp. 353-361
Persistent link: https://www.econbiz.de/10006339502
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10
Marketing funktioniert nicht mehr - Die überwlegende Zahl der Märkte Ist gesättigt oder zeigt deutliche Tendenzen dazu. Gleichzeitig wird der Kampf um den Kunden härter, mit der Konsequenz, dass die Ausgaben stark steigen. Doch die Wirkung lässt nach und die Besorgnis nimmt zu, dass traditionelles Marketing nicht mehr funktioniert.
Kotler, Philip
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
)
3
,
pp. 35
Persistent link: https://www.econbiz.de/10006426094
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