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¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios?
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Cuadernos de economía y dirección de la empresa : CEDE 16 (2013) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10010184517
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Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
Gázquez-Abad, Juan Carlos; Canniére, Marie Hélène De; … - In: Journal of retailing 87 (2011) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10009164533
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How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos; Sánchez-Pérez, Manuel - In: European retail research 23 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009924831
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Sinergias entre los atributos del producto y la familiaridad con su origen : efectos sobre la imagen percibida
Gázquez-Abad, Juan Carlos; Jiménez-Castillo, David; … - In: Cuadernos de economía y dirección de la empresa : CEDE 15 (2012) 2, pp. 73-83
Persistent link: https://www.econbiz.de/10010016738
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10010121565
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Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495
Persistent link: https://www.econbiz.de/10010121636
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Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Industrial marketing management : the international … 42 (2013) 4, pp. 532-543
Persistent link: https://www.econbiz.de/10010121640
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Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 38 (2009) 7, pp. 714-731
Persistent link: https://www.econbiz.de/10008317132
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Structural equation modelling in marketing and business research: Critical issues and practical recommendations
Martínez-López, Francisco J.; Gázquez-Abad, Juan C.; … - In: European journal of marketing : EJM 47 (2013) 1, pp. 115-152
Persistent link: https://www.econbiz.de/10010071299
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Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 38 (2009) 7, pp. 714-732
Persistent link: https://www.econbiz.de/10008894864