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Technology Usage and Sales Teams: A Multilevel Analysis of the Antecedents of Usage
Weinstein, Luke; Mullins, Ryan - In: The journal of personal selling & sales management 32 (2012) 2, pp. 245-261
Persistent link: https://www.econbiz.de/10009970792
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Exploring the dynamics of antecedents to consumer–brand identification with a new brand
Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10010075600
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Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets - Unadvertised specials: Consumers, you can count on them! Retailers, you can profit from them!
Rao, Ram C.; Syam, Niladri - In: Marketing science : the marketing journal of the … 20 (2001) 1, pp. 61-81
Persistent link: https://www.econbiz.de/10006902873
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That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Syam, Niladri; Krishnamurthy, Partha; Hess, James D. - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 379-397
Persistent link: https://www.econbiz.de/10008063975