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Brands in texts: Attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling; Lanseng, Even Johan - In: The journal of brand management : an international journal 19 (2012) 8, pp. 702-712
Persistent link: https://www.econbiz.de/10009982422
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The attitudinal response to alternative brand growth strategies
Samuelsen, Bendik Meling; Olsen, Lars Erling - In: European journal of marketing : EJM 46 (2012) 1, pp. 177-192
Persistent link: https://www.econbiz.de/10009830308
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The role of emotions in customer complaint behaviors
Svari, Sander; Olsen, Lars Erling - In: International journal of quality and service sciences 4 (2012) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10010039051
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Brand alliances: the role of brand concept consistency
Lanseng, Even Johan; Olsen, Lars Erling - In: European journal of marketing : EJM 46 (2012) 9, pp. 1108-1127
Persistent link: https://www.econbiz.de/10010021188
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Conscientious brand criteria: A framework and a case example from the clothing industry
Olsen, Lars Erling; Peretz, Adrian - In: The journal of brand management : an international journal 18 (2011) 9, pp. 639-650
Persistent link: https://www.econbiz.de/10009180088