Narrow search
Showing 1 - 10 of 16
Cover Image
International green marketing: A comparative study of British and Romanian firms
Gurau, Calin; Ranchhod, Ashok - In: International marketing review 22 (2005) 5, pp. 547-561
Persistent link: https://www.econbiz.de/10006233834
Cover Image
Market orientation and customer satisfaction: Evidence from British machine tool industry
Singh, Satyendra; Ranchhod, Ashok - In: Industrial marketing management : the international … 33 (2004) 2, pp. 135-144
Persistent link: https://www.econbiz.de/10006249659
Cover Image
Marketing on the Internet: Observations within the biotechnology sector
Ranchhod, Ashok; Gurau, Calin; Hackney, Ray - In: International journal of physical distribution & … 30 (2000) 7-8, pp. 697-709
Persistent link: https://www.econbiz.de/10005955388
Cover Image
Qualitative issues in IT and organizational processes in implementing marketing strategies
Ranchhod, Ashok; Gurau, Calin - In: Qualitative market research : an international journal 7 (2004) 4, pp. 250-256
Persistent link: https://www.econbiz.de/10006019994
Cover Image
The Rise and Fall of Mass Marketing
Tedlow, Richard; Jones, Geoffrey; Ranchhod, Ashok - In: The service industries journal 14 (1994) 4, pp. 587-589
Persistent link: https://www.econbiz.de/10006347752
Cover Image
SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire; Ranchhod, Ashok; Gurau, Calin - In: International journal of electronic business 6 (2008) 3, pp. 282-297
Persistent link: https://www.econbiz.de/10009851592
Cover Image
The shopping experience of older supermarket consumers
Yin, Yuanyuan; Pei, Eujin; Ranchhod, Ashok - In: Journal of enterprise information management : an … 26 (2013) 4, pp. 444-471
Persistent link: https://www.econbiz.de/10010140678
Cover Image
Factors Influencing Marketing Effectiveness on the Web - This research attempts to empirically explore some of the critical factors influencing commercial Internet and Web development.
Ranchhod, Ashok; Zhou, Fan; Tinson, Julie - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10008337055
Cover Image
Market Orientation and Performance in the Biotechnology Industry: An Exploratory Empirical Analysis
Appiah-Adu, Kwaku; Ranchhod, Ashok - In: Technology analysis & strategic management 10 (1998) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10007126314
Cover Image
The impact of managers' experience on the internationalisation process: the case of UK biopharmaceutical SMEs
Gurau, Calin; Ranchhod, Ashok - In: International journal of knowledge management studies : … 1 (2006) 1-2, pp. 198-218
Persistent link: https://www.econbiz.de/10007260484