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Roozen, Irene
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OLC EcoSci
ECONIS (ZBW)
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The relative effectiveness of celebrity endorsement for print advertisement
Roozen, Irene
;
Claeys, Christel
- In:
Review of business and economics
55
(
2010
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009892378
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The Ethical Dimensions of Decision Processes of Employees
Roozen, Irene
;
De Pelsmacker, Patrick
;
Bostyn, Frank
- In:
Journal of business ethics : JOBE
33
(
2001
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10006900307
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The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Roozen, Irene
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10010138290
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