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Merunka, Dwight
18
Valette-Florence, Pierre
14
Bartikowski, Boris
3
Albert, Noel
2
Albert, Noël
2
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2
Ferrandi, Jean-Marc
2
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Journal of business research : JBR
8
Revue française de gestion : hommes et techniques
5
Global business and organizational excellence : a review of research & best practices
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
International marketing review
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Journal of the Academy of Marketing Science
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OLC EcoSci
ECONIS (ZBW)
87
Other ZBW resources
31
RePEc
24
USB Cologne (EcoSocSci)
3
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Dossier : Les marques : enjeux et stratégies - La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10007963960
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2
Les villes ont-elles une personnalité ?
Bartikowski, Boris
;
Merunka, Dwight
;
OUATTARA, ABDOULAYE
; …
- In:
Revue française de gestion : hommes et techniques
197
(
2009
)
7
,
pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
Saved in:
3
Brand passion: Antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10010108524
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4
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10008092945
Saved in:
5
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1076
Persistent link: https://www.econbiz.de/10008899457
Saved in:
6
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10008769052
Saved in:
7
Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris
;
Merunka, Dwight
;
Ouattara, Abdoulaye
; …
- In:
Revue française de gestion : hommes et techniques
(
2009
)
197
,
pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
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8
Business effectiveness and professional service personnel: Relational or transactional managers?
Paulin, Michèle
;
Ferguson, Ronald J.
;
Payaud, Marielle
- In:
European journal of marketing : EJM
34
(
2000
)
3-4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10006094565
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9
Why are some firms more innovative than others? Exploring the role of learning organization components
Farooq, Omer
- In:
Global business and organizational excellence : a …
31
(
2012
)
6
,
pp. 42-50
Persistent link: https://www.econbiz.de/10010001300
Saved in:
10
Integrating workplace affect with psychological contract breach and employees' attitudes
Arain, Ghulam Ali
;
Hameed, Imran
;
Farooq, Omer
- In:
Global business and organizational excellence : a …
31
(
2012
)
6
,
pp. 50-63
Persistent link: https://www.econbiz.de/10010001301
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