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When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas; … - In: Information systems research : ISR ; an information … 24 (2013) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10010087845
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Wirkt jetzt die DM-Aufwertung?
Herrmann, A. - In: Ifo-Schnelldienst 28 (1975) 22, pp. 7-12
Persistent link: https://www.econbiz.de/10009855296
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Fixe oder flexible Wechselkurse? : Erfahrungen mit dem Floaten in der Bundesrepublik
Herrmann, A. - In: Ifo-Schnelldienst 31 (1978) 29, pp. 3-12
Persistent link: https://www.econbiz.de/10009855532
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E DECISIONS AND FORECASTING - Consumer decision making in online shopping environments: The effects of interactive decision aids Ea:210
Häubl, Gerald; Trifts, Valerie - In: Operations research, Management science : OR MS ; the … 41 (2001) 3, pp. 309-312
Persistent link: https://www.econbiz.de/10006512454
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Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids - "Winning on both fronts" -- Interactive decision aids enable online shoppers to make better purchase decisions with less effort
Häubl, Gerald; Trifts, Valerie - In: Marketing science : the marketing journal of the … 19 (2000) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10006908139
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A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car
Häubl, Gerald - In: International marketing review 13 (1996) 5, pp. 76-97
Persistent link: https://www.econbiz.de/10006325199
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Consumers' evaluations of products labeled 'Made in Europe'
Schweiger, Günter; Häubl, Gerald; Friederes, Geroen - In: Marketing and research today : the journal of the … 23 (1995) 1, pp. 20-24
Persistent link: https://www.econbiz.de/10006405288
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Freedom of Choice, Ease of Use, and the Formation of Interface Preferences
Murray, Kyle B; Häubl, Gerald - In: Management information systems : mis quarterly 35 (2011) 4, pp. 955-977
Persistent link: https://www.econbiz.de/10009808177
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The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity
Kettle, Keri L; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 474-490
Persistent link: https://www.econbiz.de/10009335184
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Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-456
Persistent link: https://www.econbiz.de/10008420694