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How the tension between "good" and "bad" profits can wreak havoc with a company's reputation
Dowling, Grahame R. - In: Business strategy series 9 (2008) 6, pp. 330-335
Persistent link: https://www.econbiz.de/10009896373
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Corporate Strategy - Customer Relationship Management: In B2C Markets, Often Less Is More
Dowling, Grahame - In: California management review : CMR 44 (2002) 3, pp. 87-104
Persistent link: https://www.econbiz.de/10006616501
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Reputation risk: it is the board's ultimate responsibility
Dowling, Grahame - In: Journal of business strategy 27 (2006) 2, pp. 59
Persistent link: https://www.econbiz.de/10006808607
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Client and agency mental models in evaluating advertising
Devinney, Timothy; Dowling, Grahame; Collins, Michael - In: International journal of advertising : the quarterly … 24 (2005) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10008116965
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Corporate Reputations: Built In or Bolted On?
Dowling, Grahame; Moran, Peter - In: California management review : CMR 54 (2012) 2, pp. 25-43
Persistent link: https://www.econbiz.de/10009833267
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Media analysis: what is it worth?
Dowling, Grahame; Weeks, Warren - In: Journal of business strategy 32 (2011) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10008768632
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Media analysis: what is it worth?
Dowling, Grahame; Weeks, Warren - In: Journal of business strategy 32 (2011) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10008851027
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MARKETING - Corporate Reputations: Should You Compete on Yours?
Dowling, Grahame R. - In: California management review : CMR 46 (2004) 3, pp. 19-36
Persistent link: https://www.econbiz.de/10006609929
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A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages
Midgley, David F.; Dowling, Grahame R. - In: Journal of consumer research : JCR ; an … 19 (1993) 4, pp. 611-625
Persistent link: https://www.econbiz.de/10006687975