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La management d'une servuction <<on line>>: quelles caractéristiques et implications pour le marketing?
Sabadie, William; Vernette, Eric - In: Revue gestion 2000 : actualités perfectionnements 22 (2005) 6, pp. 171-196
Persistent link: https://www.econbiz.de/10006641933
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Études - Marketing stratégique, stratégie marketing : proposition d'une grille de lecture intégrative.
Capelli, Sonia; Sabadie, William - In: Revue française du marketing (2009) 224, pp. 7-21
Persistent link: https://www.econbiz.de/10008338518
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Recherches et expériences - Programmes de fidélisation : Stratégies et Pratiques.
Benavent, Christophe; Meyer-Waarden, Lars - In: Revue française du marketing (2004) 197, pp. 95-118
Persistent link: https://www.econbiz.de/10007960693
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The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10010121916
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The effects of loyalty programs on customer lifetime duration and share of wallet
Meyer-Waarden, Lars - In: Journal of retailing 83 (2007) 2, pp. 223-236
Persistent link: https://www.econbiz.de/10007720188
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The influence of loyalty programme membership on customer purchase behaviour
Meyer-Waarden, Lars - In: European journal of marketing : EJM 42 (2008) 1-2, pp. 87-114
Persistent link: https://www.econbiz.de/10007979076
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The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Meyer-Waarden, Lars; Benavent, Christophe; Castéran, … - In: International journal of retail & distribution management 41 (2013) 3, pp. 201-225
Persistent link: https://www.econbiz.de/10010089601
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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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Grocery retail loyalty program effects: self-selection or purchase behavior change?
Meyer-Waarden, Lars; Benavent, Christophe - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10008301591
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The Impact of Loyalty Programmes on Repeat Purchase Behaviour
Meyer-Waarden, Lars; Benavent, Christophe - In: Journal of marketing management : MM 22 (2006) 1, pp. 61-88
Persistent link: https://www.econbiz.de/10006955356