The effects of loyalty programs on customer lifetime duration and share of wallet
| Year of publication: |
2007
|
|---|---|
| Authors: | Meyer-Waarden, Lars |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 83.2007, 2, p. 223-236
|