The effects of loyalty programs on customer lifetime duration and share of wallet
Lars Meyer-Waarden
| Year of publication: |
2007
|
|---|---|
| Authors: | Meyer-Waarden, Lars |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 2, p. 223-236
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dauer | Duration | Panel | Panel study |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003452393