Estimating customer potential value using panel data of a Spanish bank
Antonia Estrella-Ramón, Manuel Sánchez-Pérez, Gilbert Swinnen, Koen Vanhoof
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Estrella-Ramón, Antonia ; Sánchez-Pérez, Manuel ; Swinnen, Gilbert ; Van Hoof, Koen |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 4, p. 580-597
|
| Subject: | customer potential value | customer relationship management | customer value management | product ownership | Probit model | ex-post segmentation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | Deutschland | Germany | Panel | Panel study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2014.970571 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011535809