Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Martina G. Gallarza-Granizo, Irene Gil-Saura, and María-Eugenia Ruiz-Molina
| Year of publication: |
July-September 2016
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| Authors: | Gallarza-Granizo, Martina G. ; Gil Saura, Irene ; Ruiz-Molina, María-Eugenia |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 3, p. 200-217
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| Subject: | CHAID | experiential value | loyalty | postrecession | value dimensions | Konsumentenverhalten | Consumer behaviour | Emotion | Spanien | Spain | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Einzelhandel | Retail trade | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1209052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633633