Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation
Mariia Bordian, Irene Gil-Saura, Gloria Berenguer-Contri, María-Eugenia Ruiz-Molina, Antonio Marín-García
| Year of publication: |
2024
|
|---|---|
| Authors: | Bordian, Mariia ; Gil Saura, Irene ; Berenguer Contrí, Gloria ; Ruiz-Molina, María-Eugenia ; Marín, Antonio |
| Subject: | Brand equity | Hotel size | Relational innovation | Revisit intention | Sustainable practices | Value co-creation | Hotellerie | Hotel industry | Kundenintegration | Customer integration | Innovation | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management | Innovationsmanagement | Innovation management |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-024-00309-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015138130