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The emergence of Consumer Intr...
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Gould, Stephen J.
27
Gupta, Pola B.
4
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3
Coyle, James R.
2
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2
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2
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2
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Journal of business research : JBR
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4
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2
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OLC EcoSci
ECONIS (ZBW)
32
RePEc
6
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3
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#8220To Pirate or Not to Pirate#8221: A Comparative Study of the Ethical Versus Other Influences on the Consumer#8217s Software Acquisition-Mode Decision
Gupta, Pola B.
;
Gould, Stephen J.
;
Pola, Bharath
- In:
Journal of business ethics : JOBE
55
(
2004
)
3
,
pp. 255-274
Persistent link: https://www.econbiz.de/10006880735
Saved in:
2
Profiling Pharmaceutical Allergy Medications by Symptoms and Their Relief: A Study of Consumer Perceptions
Gould, Stephen J.
;
Oakes, Leslie S.
;
Considine, Judith M.
- In:
Journal of business research : JBR
40
(
1997
)
3
,
pp. 199-206
Persistent link: https://www.econbiz.de/10006735187
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3
IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift
Gould, Stephen J.
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 66-70
Persistent link: https://www.econbiz.de/10006504445
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4
The State of IMC Research and Applications - Criticism of IMC, whether unfounded or not, is a long-standing part of its history as a concept. Nonetheless, it continues to serve as an extremely valuable managerial and educational tool in focusing and informing managers', researchers', and business and communications students' strategic thinking in new ways regarding marketing communications and ...
Gould, Stephen J.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 22-23
Persistent link: https://www.econbiz.de/10006514508
Saved in:
5
SPECIAL SECTION ON IMC - Agency Perspectives and Practices on Global IMC - The focus of research on global marketing communications has been on the strategic standardization-adaptation decision. But whatever that decision may be, there are many other strategic decisions and organizational policies that need to be formulated. Those issues are addressed here using the concept of Globally Integrated ...
Gould, Stephen J.
;
Lerman, Dawn
;
Grein, Andrew F.
- In:
Journal of advertising research
39
(
1999
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10006519582
Saved in:
6
The Buddhist Perspective on Business Ethics: Experiential Exercises for Exploration and Practice
Gould, Stephen J.
- In:
Journal of business ethics : JOBE
14
(
1995
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10006940888
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7
Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables
Stern, Barbara B.
;
Gould, Stephen J.
;
Tewari, Sonia
- In:
The service industries journal
13
(
1993
)
3
,
pp. 74-96
Persistent link: https://www.econbiz.de/10006358156
Saved in:
8
"Postmodern" versus "long-standing" cultural narratives in consumer behavior: An empirical study of NetGirl online
Gould, Stephen J.
;
Lerman, Dawn B.
- In:
European journal of marketing : EJM
32
(
1998
)
7-8
,
pp. 644-654
Persistent link: https://www.econbiz.de/10006098573
Saved in:
9
Comments - Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications
Gould, Stephen J.
- In:
Journal of consumer research : JCR ; an …
21
(
1995
)
4
,
pp. 723
Persistent link: https://www.econbiz.de/10006681651
Saved in:
10
An Interpretive Study of Purposeful, Mood Self-Regulating Consumption: The Consumption and Mood Framework
Gould, Stephen J.
- In:
Psychology & marketing
14
(
1997
)
4
,
pp. 395
Persistent link: https://www.econbiz.de/10006998004
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