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The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern; Harridge-March, Sally; Occhiocupo, … - In: Journal of business research : JBR 66 (2013) 9, pp. 1473-1483
Persistent link: https://www.econbiz.de/10010121586
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Innovation in foodservice : the case of a world leading Italian company
Occhiocupo, Nicoletta - In: The marketing review 11 (2011) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10009853197
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Retaining customers in UK financial services: The retailers' tale
Farquhar, Jillian - In: The service industries journal 25 (2005) 8, pp. 1029-1044
Persistent link: https://www.econbiz.de/10006231726
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Retailing and commercial distribution, consumer interests and healthy market competition : interview with Antonio Cartricala, Chairman of the Italian Antitrust Authority
Cartricala, Antonio; Occhiocupo, Nicoletta - In: The European retail digest : the authoritative guide to … (2005) 47, pp. 16-19
Persistent link: https://www.econbiz.de/10006012307
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Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-Ju; Ekinci, Yuksel; Occhiocupo, Nicoletta - In: Journal of marketing management : MM 29 (2013) 5, pp. 584-606
Persistent link: https://www.econbiz.de/10010135404
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Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally; Quinton, Sarah - In: The marketing review 9 (2009) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10009853148
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Website elements in B2B online communications: a case from the UK print industry
Virtsonis, Nicolas; Harridge-March, Sally - In: Marketing intelligence & planning 26 (2008) 6-7, pp. 699-718
Persistent link: https://www.econbiz.de/10008148366
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Can the building of trust overcome consumer perceived risk online?
Harridge-March, Sally - In: Marketing intelligence & planning 24 (2006) 6-7, pp. 746
Persistent link: https://www.econbiz.de/10007378501
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Can the building of trust overcome consumer perceived risk online?
Harridge-March, Sally - In: Marketing intelligence & planning 24 (2006) 7, pp. 746
Persistent link: https://www.econbiz.de/10007301990
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The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant
Quinton, Sarah; Harridge-March, Sally - In: Strategic change : SC ; briefings in entrepreneurial finance 15 (2006) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10007264239