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Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
Hassan, Salah S.; Mourad, Maha; Tolba, Ahmed H. - In: International journal of technology marketing : IJTMkt 5 (2010) 3, pp. 203-219
Persistent link: https://www.econbiz.de/10008884803
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Entrepreneurial orientation and organisational performance : the role of managerial traits
Bhuian, Shahid N.; Richard, Orlando C.; Shamma, Hamed M. - In: Journal for international business and entrepreneurship … 6 (2012) 3/4, pp. 203-223
Persistent link: https://www.econbiz.de/10010048229
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Islamic marketing in Egypt : evolution and implications
Shamma, Hamed M.; Maher, Yahia - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 9-23
Persistent link: https://www.econbiz.de/10010006056
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Branding Islamic studies : exploratory study in the Middle East
Mourad, Maha; Karanshawy, Hatem El - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10010160638
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Brand equity in higher education
Mourad, Maha; Ennew, Christine; Kortam, Wael - In: Marketing intelligence & planning 29 (2011) 4, pp. 403-421
Persistent link: https://www.econbiz.de/10009164521
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Marketing for Higher Education in Developing Countries: emphases and omissions
Maringe, Felix; Mourad, Maha - In: Journal of marketing for higher education 22 (2012) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10010014569
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Perception of green brand in an emerging innovative market
Mourad, Maha; Ahmed, Yasser Serag Eldin - In: European journal of innovation management : EJIM 15 (2012) 4, pp. 514-538
Persistent link: https://www.econbiz.de/10010025971
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Stressors and job outcomes in sales: a triphasic model versus a linear-quadratic-interactive model
Bhuian, Shahid N.; Menguc, Bulent; Borsboom, Rene - In: Journal of business research : JBR 58 (2005) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10006713993
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Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance
Bhuian, Shahid N.; Menguc, Bulent; Bell, Simon J. - In: Journal of business research : JBR 58 (2005) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10006714010
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An Empirical Examination of Market Orientation in Saudi Arabian Manufacturing Companies
Bhuian, Shahid N. - In: Journal of business research : JBR 43 (1998) 1, pp. 13-26
Persistent link: https://www.econbiz.de/10006732840