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Renaudin, Valérie
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Benoit-Moreau, Florence
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Desmet, Pierre
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Larceneux, Fabrice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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OLC EcoSci
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Estimation of product category sales responsiveness to allocated shelf space
Desmet, Pierre
;
Renaudin, Valérie
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
5
,
pp. 443-458
Persistent link: https://www.econbiz.de/10006197295
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of consumer policy : consumer issues in law, …
35
(
2012
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10009834842
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