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Estimation of product category sales responsiveness to allocated shelf space
Desmet, Pierre; Renaudin, Valérie - In: International journal of research in marketing : IJRM ; … 15 (1998) 5, pp. 443-458
Persistent link: https://www.econbiz.de/10006197295
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice; Benoit-Moreau, Florence; Renaudin, … - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10009834842
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Hedonic prices and colinearity : an empirical comparison of statistical and neuronal solutions
Desmet, Pierre - In: Fuzzy economic review : the review of the International … 5 (2000) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10009905804
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Dossier : Les marques : enjeux et stratégies - Promotion des ventes et capital-marque
Desmet, Pierre - In: Revue française de gestion : hommes et techniques (2003) 145, pp. 175-186
Persistent link: https://www.econbiz.de/10007963958
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SERVICE - DISTRIBUTION - Les méthodes de mesure de l'importance des critères de satisfaction - application dans le domaine du service automobile.
Windal, Pierre; Desmet, Pierre - In: Revue française du marketing (2000) 179-180, pp. 205-220
Persistent link: https://www.econbiz.de/10007919742
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PRIX - La relation prix - qualité dans l'automobile : comparaison de méthodes d'estimation des prix hédoniques.
Desmet, Pierre; Hendaoui, Feyrouz - In: Revue française du marketing (2000) 179-180, pp. 167-179
Persistent link: https://www.econbiz.de/10007919745
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MARKETING ET INTERNET - Enjeux stratégiques, politique d'offre et de prix dans l'économie numérique - Politiques de prix sur Internet
Desmet, Pierre - In: Revue française du marketing (2000) 177-178, pp. 49-68
Persistent link: https://www.econbiz.de/10007921160
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Intérêt et limites de la vente par catalogue en collecte de fonds
Desmet, Pierre - In: Revue française du marketing (1996) 159, pp. 23-32
Persistent link: https://www.econbiz.de/10007934793
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Refund depth effects on the impact of price-beating guarantees
Desmet, Pierre; Le Nagard, Emmanuelle; Vinzi, Vincenzo … - In: Journal of business research : JBR 65 (2012) 5, pp. 603-609
Persistent link: https://www.econbiz.de/10009836203
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Are emotions consequences of affective expectations? A commentary essay
Desmet, Pierre - In: Journal of business research : JBR 63 (2010) 8, pp. 903-905
Persistent link: https://www.econbiz.de/10008433491