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Rowley, Jennifer
63
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14
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7
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6
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4
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Marketing intelligence & planning
10
International journal of retail & distribution management
9
Management decision : MD
9
Journal of marketing management : MM
6
The marketing review
5
Journal of knowledge management
4
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2
International journal of entrepreneurial behaviour & research
2
Journal of consumer behaviour : an international research review
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of food products marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of research in marketing and entrepreneurship : JRME
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Marketing theory
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OLC EcoSci
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Customer-perceived value in business-to-business relationships: A study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7
,
pp. 887-912
Persistent link: https://www.econbiz.de/10009994554
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2
Marketing for survival: a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jenny
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-729
Persistent link: https://www.econbiz.de/10010036808
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3
Exploring marketing and relationships in software SMEs: A mixed methods approach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2011
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009821347
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4
Marketing in small hotels: a qualitative study
Moriarty, Jane
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Marketing intelligence & planning
26
(
2008
)
2-3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10008056062
Saved in:
5
Marketing in small hotels: a qualitative study
Moriarty, Jane
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Marketing intelligence & planning
26
(
2008
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10008044917
Saved in:
6
‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10010094867
Saved in:
7
Business support for new technology-based firms : a study of entrepreuneurs in north Wales
Jones, Rosalind
;
Parry, Sara
- In:
International journal of entrepreneurial behaviour & …
17
(
2011
)
6
,
pp. 645-662
Persistent link: https://www.econbiz.de/10009896327
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8
Customer community and co-creation: a case study
Rowley, Jennifer
;
Kupiec-Teahan, Beata
;
Leeming, Edward
- In:
Marketing intelligence & planning
25
(
2007
)
2
,
pp. 136-146
Persistent link: https://www.econbiz.de/10007612012
Saved in:
9
Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10009853833
Saved in:
10
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10010135408
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