Narrow search
Showing 1 - 3 of 3
Cover Image
Consumer ethics in cross-cultural settings: Entrepreneurial implications
Rawwas, Mohammed Y.A.; Patzer, Gordon L.; Klassen, … - In: European journal of marketing : EJM 29 (1995) 7, pp. 62-78
Persistent link: https://www.econbiz.de/10006102823
Cover Image
Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications
Gupta, Pola B.; Balasubramanian, Siva K.; Klassen, … - In: Journal of current issues and research in advertising : … 22 (2000) 2, pp. 41-52
Persistent link: https://www.econbiz.de/10008120195
Cover Image
Comparison shopping on the internet
Klassen, Michael L.; Gupta, Pola; Bunker, Matthew P. - In: International journal of business information systems : … 4 (2009) 5, pp. 564-580
Persistent link: https://www.econbiz.de/10009869756