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New insights into the impact of digital signage as a retail atmospheric tool
Dennis, Charles; Michon, Richard; Brakus, J. JoŠko; … - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 454-466
Persistent link: https://www.econbiz.de/10010050004
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The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles; Joko Brakus, J.; Alamanos, Eleftherios - In: Journal of marketing management : MM 29 (2013) 3, pp. 338-355
Persistent link: https://www.econbiz.de/10010107613
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Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-404
Persistent link: https://www.econbiz.de/10008423807
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Marketing innovation: a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010121858
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Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10010133818
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The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4, pp. 405-415
Persistent link: https://www.econbiz.de/10008065381
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 6, pp. 948
Persistent link: https://www.econbiz.de/10008068092
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 5-6, pp. 948
Persistent link: https://www.econbiz.de/10008077278