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Commentary-Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-562
Persistent link: https://www.econbiz.de/10009028879
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The Role of Spatial Demand on Outlet Location and Pricing
Duan, Jason A.; Mela, Carl F. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 260-278
Persistent link: https://www.econbiz.de/10008226425
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Optimal modular production strategies under market uncertainty: A real options perspective
Xu, Su Xiu; Lu, Qiang; Li, Zhuoxin - In: International journal of production economics 139 (2012) 1, pp. 266-275
Persistent link: https://www.econbiz.de/10009988630