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Jain, Varsha
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Daswani, Aarzoo
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Asia-Pacific journal of business administration
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Metamorphosis : a journal of management research
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Understanding Indians purchase behaviour process : luxury apparel sector
Jain, Varsha
;
Pingle, Sonal
;
Daswani, Aarzoo
- In:
Metamorphosis : a journal of management research
11
(
2012
)
1
,
pp. 82-4
Persistent link: https://www.econbiz.de/10010077180
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What really works for teenagers: human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10009164558
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The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10010117553
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