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Delgado-Ballester, Elena
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Palazon, Mariola
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1
Applicability of a brand trust scale across product categories: A multigroup invariance analysis
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 573-592
Persistent link: https://www.econbiz.de/10006080450
Saved in:
2
Hedonic or utilitarian premiums: does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10010154350
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3
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108
Persistent link: https://www.econbiz.de/10008329407
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4
Building online brands through brand alliances in internet
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
European journal of marketing : EJM
42
(
2008
)
9
,
pp. 954-976
Persistent link: https://www.econbiz.de/10008099725
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5
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2008
)
3
,
pp. 81-114
Persistent link: https://www.econbiz.de/10007996090
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6
Revitalising brands through communication messages: the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10009830301
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7
Integrated marketing communications: effects of advertising-sponsorship strategic consistency
Navarro, Angeles
;
Sicilia, Maria
;
Delgado-Ballester, Elena
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009890628
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8
The expected benefit as determinant of deal-prone consumers' response to sales promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 542-548
Persistent link: https://www.econbiz.de/10009331041
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9
Cómo crear una campaña de comunicación integrada : propuesta metodológica a través del nivel de consistencia del mensaje
Navarro-Bailón, María Angeles
;
Delgado-Ballester, Elena
; …
- In:
Universia business review : revista trimestral de …
26
(
2010
),
pp. 150-167
Persistent link: https://www.econbiz.de/10009947959
Saved in:
10
Sales promotions effects on consumer-based brand equity
Palazón-Vidal, Mariola
;
Delgado-Ballester, Elena
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
2
,
pp. 179-204
Persistent link: https://www.econbiz.de/10007783285
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