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Setting fair prices - fundamental principle of sustainable marketing
Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru economic : periodic al cercetării economice 12 (2010) 27, pp. 115-128
Persistent link: https://www.econbiz.de/10009957032
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Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude
Anghel, Laurenţiu Dan; Grigore, Georgiana Florentina; … - In: Amfiteatru economic : periodic al cercetării economice 13 (2011) 29, pp. 72-85
Persistent link: https://www.econbiz.de/10009957087
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Customer loyalty and its determinants in a banking services environment
Filip, Alina; Anghel, Laurenţiu-Dan - In: Amfiteatru economic : periodic al cercetării economice 11 (2009) 26, pp. 288-297
Persistent link: https://www.econbiz.de/10009957018