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“Behind Closed Doors”: opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10009853849
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2
Value in a multiple perspective view of sports sponsorship
Davies, John
;
Daellenbach, Kate
;
Ashill, Nicholas J.
- In:
International journal of sport management and marketing …
3
(
2008
)
3
,
pp. 184-200
Persistent link: https://www.econbiz.de/10009869533
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3
Examining the Influence of the Individual in Arts Sponsorship Decisions
Daellenbach, Kate
;
Thirkell, Peter
;
Zander, Lena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10010085134
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4
Special issue on pricing and revenue management models in marketing
Sinha, Ashish
;
Gazley, Aaron
- In:
Journal of revenue and pricing management
11
(
2012
)
3
,
pp. 251-253
Persistent link: https://www.econbiz.de/10009969673
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5
Editorial
Fam, Kim-Shyan
;
Gazley, Aaron
;
Jozsa, Laszlo
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 241-243
Persistent link: https://www.econbiz.de/10009985455
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Like it or not: differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10009821355
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7
Understanding preferences for motion pictures
Gazley, Aaron
;
Clark, Gemma
;
Sinha, Ashish
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 854-862
Persistent link: https://www.econbiz.de/10009017513
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