Like it or not: differences in advertising likeability and dislikeability within Asia
| Year of publication: |
2012
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|---|---|
| Authors: | Gazley, Aaron ; Krisjanous, Jayne ; Fam, Kim-Shyan ; Grohs, Reinhard |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 1 (6.1.), p. 23-41
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