Like it or not : differences in advertising likeability and dislikeability within Asia
Aaron Gazley, Jayne Krisjanous and Kim-Shyan Fam; Reinhard Grohs
| Year of publication: |
2012
|
|---|---|
| Authors: | Gazley, Aaron ; Krisjanous, Jayne ; Fam, Kim-Shyan ; Grohs, Reinhard |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 1, p. 23-40
|
| Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Internationales Marketing | International marketing | China | Indonesien | Indonesia | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492376