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Measuring affective reactions to print apparel advertisements: a scale development
Oh, Hyunjoo - In: Journal of fashion marketing and management 9 (2005) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10006014258
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Strategic planning for the US textile industry in the post-quota era : achieving speed-to-market advantages with DR-CAFTA countries
Oh, Hyunjoo; Kim, Eunjung - In: Journal of fashion marketing and management 11 (2007) 2, pp. 246-269
Persistent link: https://www.econbiz.de/10009868427
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An exploratory study of sales promotions for multichannel holiday shopping
Oh, Hyunjoo; Kwon, Kyoung-Nan - In: International journal of retail & distribution management 37 (2009) 10, pp. 867
Persistent link: https://www.econbiz.de/10008316380
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How do storefront window displays influence entering decisions of clothing stores?
Oh, Hyunjoo; Petrie, Jenny - In: Journal of retailing and consumer services 19 (2012) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009821623
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What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Hennigs, Nadine; Wiedmann, Klaus‐Peter; Klarmann, … - In: Psychology & marketing 29 (2012) 12, pp. 1018-1035
Persistent link: https://www.econbiz.de/10010042258
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Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1461-1471
Persistent link: https://www.econbiz.de/10010002842