Narrow search
Showing 1 - 10 of 18
Cover Image
Book Reviews - Susan Fournier, Michael Breazeale and Marc Fetscherin (eds) — Consumer — Brand Relationships Theory and Practice
Tuncay Zayer, Linda - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 921-925
Persistent link: https://www.econbiz.de/10010043475
Cover Image
An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy - In: Qualitative market research : an international journal 14 (2011) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10009853871
Cover Image
Exogamous wedings and fashon in rising consumer culture : Kabyle minority dynamics ofstructure and agency
Ourahmoune, Nacima; Özçağlar-Toulouse, Nil - In: Marketing theory 12 (2012) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10010003913
Cover Image
Representations of women's active embodiment and men's ritualized visibility in sport
Brace-Govan, Jan - In: Marketing theory 10 (2010) 4, pp. 369-396
Persistent link: https://www.econbiz.de/10009870746
Cover Image
Mobile phones as an extension of the participant observer's self : reflections on the emergent role of an emergent technology
Hein, Wendy; O'Donohoe, Stephanie; Ryan, Annmarie - In: Qualitative market research : an international journal 14 (2011) 3, pp. 258-273
Persistent link: https://www.econbiz.de/10009853885
Cover Image
Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving
Fischer, Eileen; Otnes, Cele C.; Tuncay, Linda - In: Journal of consumer research : JCR ; an … 34 (2007) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10007884729
Cover Image
The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers
Tuncay, Linda; Otnes, Cele C. - In: Journal of retailing 84 (2008) 4, pp. 487
Persistent link: https://www.econbiz.de/10008146797
Cover Image
The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers
Tuncay, Linda; Otnes, Cele C. - In: Journal of retailing 84 (2008) 4, pp. 487-500
Persistent link: https://www.econbiz.de/10008890833
Cover Image
Mixed methods designs in marketing research
Harrison, Robert L.; Reilly, Timothy M. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10009853874
Cover Image
Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10010161305