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Rebranding mergers: How attitudes influence consumer choices?
Machado, Joana César; de Lencastre, Paulo; de … - In: The journal of brand management : an international journal 19 (2012) 6, pp. 513-525
Persistent link: https://www.econbiz.de/10009841164
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Brand mergers: examining consumers' responses to name and logo design
Machado, Joana César; Vacas-de-Carvalho, Leonor; … - In: The journal of product & brand management 21 (2012) 6, pp. 418-428
Persistent link: https://www.econbiz.de/10010018117
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Visualization of Differences in Treatment of Safety Inspections across Port State Control Regimes: A Case for Increased Harmonization Efforts
Knapp, Sabine; van de Velden, Michel - In: Transport reviews : TR 29 (2009) 4, pp. 499-514
Persistent link: https://www.econbiz.de/10008273847
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Dual scaling and correspondence analysis of preferences, paired comparisons and ratings
Torres, Anna; Greenacre, Michael - In: International journal of research in marketing : IJRM ; … 19 (2002) 4, pp. 401-406
Persistent link: https://www.econbiz.de/10006172549
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H.A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10009846340
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Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
Torres, Anna; Bijmolt, Tammo H.A. - In: European journal of operational research : EJOR 195 (2009) 2, pp. 628
Persistent link: https://www.econbiz.de/10008161095
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Customer satisfaction and brand equity
Torres, Anna; Tribó, Josep A. - In: Journal of business research : JBR 64 (2011) 10, pp. 1089-1097
Persistent link: https://www.econbiz.de/10009177910
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Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions
Broekhuizen, Thijs L. J.; Delre, Sebastiano A.; Torres, Anna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 204-218
Persistent link: https://www.econbiz.de/10008821115
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PROBLEMS AND SOLUTIONS - SOLUTIONS - Addendum: - Solution to Problem 99.3.1: The Eigenvalues Decomposition of a Symmetric Matrix
Velden, Michel van de; Neudecker, Heinz - In: Econometric theory 16 (2000) 6, pp. 1047
Persistent link: https://www.econbiz.de/10006981387
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PROBLEMS AND SOLUTIONS - SOLUTIONS - Erratum: Heinz Neudecker and Michel van de Velden Relationship between Two Eigenmatrices of a (Real) Symmetric Matrix
Neudecker, Heinz; Velden, Michel van de - In: Econometric theory 16 (2000) 1, pp. 150
Persistent link: https://www.econbiz.de/10006984530