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Special issue on pricing and revenue management models in marketing
Sinha, Ashish; Gazley, Aaron - In: Journal of revenue and pricing management 11 (2012) 3, pp. 251-253
Persistent link: https://www.econbiz.de/10009969673
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Editorial
Fam, Kim-Shyan; Gazley, Aaron; Jozsa, Laszlo - In: The international review of retail, distribution and … 22 (2012) 3, pp. 241-243
Persistent link: https://www.econbiz.de/10009985455
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Like it or not: differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10009821355
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Understanding preferences for motion pictures
Gazley, Aaron; Clark, Gemma; Sinha, Ashish - In: Journal of business research : JBR 64 (2011) 8, pp. 854-862
Persistent link: https://www.econbiz.de/10009017513