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Baumgartner, Hans
22
Weijters, Bert
12
Geuens, Maggie
9
Schillewaert, Niels
5
Steenkamp, Jan-Benedict E.M.
5
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4
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2
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2
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Journal of business research : JBR
2
Psychology & marketing
2
GfK marketing intelligence review
1
Journal of business economics : JBE
1
Journal of economic literature
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
70
RePEc
24
USB Cologne (EcoSocSci)
9
Other ZBW resources
4
BASE
3
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1
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10010164791
Saved in:
2
Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10010050234
Saved in:
3
Misresponse to Reversed and Negated Items in Surveys: A Review
Weijters, Bert
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 737-737
Persistent link: https://www.econbiz.de/10010031979
Saved in:
4
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
- In:
Journal of business research : JBR
58
(
2005
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10006714002
Saved in:
5
Assessing response styles across modes of data collection
Weijters, Bert
;
Schillewaert, Niels
;
Geuens, Maggie
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 409-422
Persistent link: https://www.econbiz.de/10008082569
Saved in:
6
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10008262302
Saved in:
7
Evaluation of age-related labels by senior citizens
Weijters, Bert
;
Geuens, Maggie
- In:
Psychology & marketing
23
(
2006
)
9
,
pp. 783
Persistent link: https://www.econbiz.de/10007289417
Saved in:
8
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10009893799
Saved in:
9
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008895426
Saved in:
10
The effect of rating scale format on response styles: The number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10008451603
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