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Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
Scaraboto, Daiane
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
39
(
2013
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6
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pp. 1234-1257
Persistent link: https://www.econbiz.de/10010101893
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