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Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
Boush, David M.; Kahle, Lynn - In: Journal of euro-marketing 11 (2001) 2, pp. 89
Persistent link: https://www.econbiz.de/10007169083
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The New Paradigm Marketing Model
Kahle, Lynn; Marshall, R.; Kropp, Fredric - In: Journal of euro-marketing 12 (2003) 3-4, pp. 99-122
Persistent link: https://www.econbiz.de/10007155971
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Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators
Kahle, Lynn; Shoham, Aviv; Rose, Gregory; Smith, Malcolm; … - In: Journal of euro-marketing 12 (2003) 3-4, pp. 35-54
Persistent link: https://www.econbiz.de/10007155974
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Introduction
Kahle, Lynn - In: Journal of euro-marketing 12 (2003) 3-4, pp. 1-4
Persistent link: https://www.econbiz.de/10007155977