Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
| Year of publication: |
2001
|
|---|---|
| Authors: | Boush, David M. ; Kahle, Lynn |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 11.2001, 2, p. 89
|