Experimental discourse in marketing : a methodical inquiry into practice and theory
Lynn Kahle
| Year of publication: |
2012 ; 1. edition
|
|---|---|
| Authors: | Kahle, Lynn |
| Publisher: |
Copenhagen : PhD School of Economics and Management |
| Subject: | Berufserfahrung | Work experience | Marketingtheorie | Marketing theory | Innovation | Diskurstheorie | Discourse theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 220 S. ill. (nogle i farver) |
|---|---|
| Series: | PhD series / Copenhagen Business School. - Frederiksberg : Samfundslitteratur, ISSN 0906-6934, ZDB-ID 2544931-X. - Vol. 2012,7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Copenhagen, Business School, Diss., 2012 |
| ISBN: | 87-92842-40-2 ; 978-87-92842-40-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721614