Evaluating negative information in online consumer discussions: from qualitative analysis to signal detection
David M. Boush; Lynn Kahle
| Year of publication: |
2002
|
|---|---|
| Authors: | Boush, David M. ; Kahle, Lynn |
| Published in: |
Internet applications in Euromarketing. - New York, NY [u.a.] : International Business Press, ISBN 0-7890-2032-7. - 2002, p. 89-105
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Signalling |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002403332