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Coulter, Robin A.
23
Ross, William T.
9
Price, Linda L.
8
Strizhakova, Yuliya
6
Coulter, Keith S.
4
Chelminski, Piotr
3
Davis, Donna F.
3
Golicic, Susan L.
3
Kwortnik, Robert J.
3
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3
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3
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2
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2
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
89
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Branding a B2B service: Does a brand differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10007978363
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2
B2B services branding in the logistics services industry
Marquardt, Adam J.
;
Golicic, Susan L.
;
Davis, Donna F.
- In:
The journal of services marketing
25
(
2011
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10008817108
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3
Branding a B2B service: Does a brand differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10008886444
Saved in:
4
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Cotte, June
;
Coulter, Robin A.
;
Moore, Melissa
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10006714081
Saved in:
5
Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe
Coulter, Robin A.
;
Price, Linda L.
;
Feick, Lawrence
- In:
Journal of consumer research : JCR ; an …
30
(
2003
)
2
,
pp. 151-169
Persistent link: https://www.econbiz.de/10006649536
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6
The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition
Coulter, Robin A.
;
Price, Linda L.
;
Feick, Lawrence
; …
- In:
Journal of the Academy of Marketing Science
33
(
2005
)
4
,
pp. 604-619
Persistent link: https://www.econbiz.de/10006149560
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7
The effects of industry knowledge on the development of trust in service relationships
Coulter, Keith S.
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006170793
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8
Changing faces: cosmetics opinion leadership among women in the new Hungary
Coulter, Robin A.
;
Feick, Lawrence F.
;
Price, Linda L.
- In:
European journal of marketing : EJM
36
(
2002
)
11
,
pp. 1287-1308
Persistent link: https://www.econbiz.de/10006085889
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9
Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10009801796
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10
The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009846343
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