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Tellis, Gerard J.
53
MacInnis, Deborah J.
11
Sood, Ashish
9
Chandy, Rajesh K.
8
Golder, Peter N.
7
Macinnis, Deborah J.
7
Yin, Eden
6
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5
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4
Park, C.Whan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
12
Journal of marketing research : JMR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
MSI reports : working paper series
6
Journal of the Academy of Marketing Science
5
Journal of advertising research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Operations research, Management science : OR MS ; the international literature digest
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising : official publication of the American Academy of Advertising
2
Psychology & marketing
2
Energy conversion and management : ECM
1
GfK marketing intelligence review
1
Insurance / Mathematics & economics
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of international marketing
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Research technology management
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Sloan management review
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
252
RePEc
35
USB Cologne (EcoSocSci)
13
Other ZBW resources
3
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1
What to Say When: Advertising Appeals in Evolving Markets
Chandy, Rajesh K.
;
Tellis, Gerard J.
;
MacInnis, Deborah J.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 399-414
Persistent link: https://www.econbiz.de/10006656379
Saved in:
2
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 198-216
Persistent link: https://www.econbiz.de/10009848663
Saved in:
3
Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 83-140
Persistent link: https://www.econbiz.de/10010117604
Saved in:
4
Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
MacInnis, Deborah J.
;
Rao, Ambar G.
;
Weiss, Allen M.
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10006652720
Saved in:
5
Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
Park, C.Whan
;
Jun, Sting Youl
;
Macinnis, Deborah J.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10006662707
Saved in:
6
Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude
Yoo, Changjo
;
Park, Jonghee
;
MacInnis, Deborah J.
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10006733306
Saved in:
7
Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?
Kamp, Edward
;
Macinnis, Deborah J.
- In:
Journal of advertising research
35
(
1995
)
6
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006535462
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8
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Macinnis, Deborah J.
;
De Mello, Gustavo E.
- In:
Journal of marketing
69
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10005919156
Saved in:
9
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.
;
Webster, Frederick E.
;
Steenkamp, …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
Saved in:
10
Reputation Management as a Motivation for Sales Structure Decisions
Weiss, Allen M.
;
Anderson, Erin
;
MacInnis, Deborah J.
- In:
Journal of marketing
63
(
1999
)
4
,
pp. 74-89
Persistent link: https://www.econbiz.de/10005964055
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